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AdMob Revenue Calculator
Estimate Android app earnings · All ad types · Country eCPM · Google cut included · Free
① App Details
80%
② Configure Ad Types
📢 Banner
📱 Interstitial
🎁 Rewarded
📄 Native
📊 Revenue Estimate
$0.00
Daily Revenue
₹0
$0.00
Monthly Revenue
₹0
$0.00
Yearly Revenue
₹0
$0.00
Actual Payout
After Google 32% cut
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Ad Type Breakdown (Monthly)
Earnings Breakdown
| Period | Gross Revenue | Google Cut (32%) | Your Payout | In INR (₹) |
|---|
📈 Real eCPM Benchmarks (2025)
Updated 2025
📈 Growth Projections (If Your App Grows)
| DAU Milestone | Daily Revenue | Monthly Revenue | Annual Payout | INR/Month |
|---|
💡 Pro Tips to Increase Revenue
Use Rewarded Ads — They earn 10-30× more than banner ads. Even if only 15-20% of users watch them, they can become your biggest revenue source. Always combine with an in-game reward (extra lives, coins, hints).
Target High-eCPM Countries — USA, UK, Australia pay 5-10× more than India. Add English content, target global keywords in Play Store listing. Even 10% USA traffic can double your revenue.
Q4 (Oct-Dec) is peak season — AdMob eCPMs increase 40-60% in Q4 due to holiday advertising budgets. Prepare by increasing ad placements before October. Your earnings in Dec can be 2× your June earnings.
Add Mediation — Enable AppLovin MAX, ironSource, or Meta Audience Network as mediation partners. This increases fill rate to 95%+ and eCPM by 20-40% through real-time bidding competition.
Finance category pays highest — Finance, Insurance, and Loan apps have 3-5× higher eCPM than gaming. If your app has any financial content, target finance keywords in your Play Store listing.
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❓ Frequently Asked Questions
How accurate is this calculator? ▾
This calculator uses real 2025 AdMob eCPM benchmarks from developer reports and Google's own data. Actual revenue varies based on ad quality, user engagement, app category, and seasonality. Use it as a planning estimate, not a guarantee. Finance apps earn more, gaming apps vary widely.
What is eCPM and how is it calculated? ▾
eCPM (effective Cost Per Mille) = (Total Earnings / Total Impressions) × 1000. Example: if your app earned $5 from 10,000 impressions, eCPM = ($5 / 10,000) × 1000 = $0.50. Higher eCPM means more revenue per 1000 ad views.
Why does Google take 32%? ▾
Google AdMob keeps 32% of gross revenue as their platform fee. You receive 68% of total earnings. This is standard across all AdMob publishers globally. Example: $100 gross revenue → you receive $68.
What fill rate should I expect? ▾
Fill rate is the % of ad requests that return an actual ad. India apps: 70-85%. USA apps: 85-95%. Without mediation: 70-80%. With AppLovin/Meta mediation: 90-98%. Low fill rate means lost revenue — add mediation to fix this.
When does Google AdMob pay? ▾
AdMob pays monthly, around the 21st of the following month. Minimum threshold: $100 USD. If you earn less than $100 in a month, it carries over to next month. Payment via wire transfer to Indian bank (requires SWIFT code).
Which ad type makes the most money? ▾
Rewarded ads have the highest eCPM ($2-$50 depending on country). Interstitial is second ($1-$20). Native ads are good for content apps. Banner ads earn the least but are passive income with no user interaction needed.